From Brazil, With Energia
Years ago, while visiting friends in Brazil, our founder Jim Grant was drawn into a different way of eating — fresh fruits, vegetables, and everyday snacks of nuts and seeds. The Brazilians called it simply living with energia.
Jim already loved the benefits of chia seeds, and when he heard that Portuguese word — energia — his ear caught something else: NRChia. N for natural, R for resource, Chia for the seed that started it all.
It took years of observation, patience, and finding the right team to turn that moment into a product: natural, whole-food, organic, vegan protein bites — made simple enough to enjoy every single day.